source: Airbnb, Uber and Mailchimp: Inside the Web Design Style Guides of 10 Brands We Love Advertisements
The word ‘Guidelines’ is in fashion, but implies flexibility. I prefer ‘Standards.’ The appearance and exposure of the corporate brand must be constant. In even the most entrepreneurial corporate culture where “all permissions are granted unless expressly denied,” identity must be the great exception, in which all permissions are denied unless expressly granted. Otherwise, chaos …
Free Space Fest identity by Ken Lo. More images here.
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