P6 / P6.3

Word-of-Mouth Marketing & etc.

Word-of-mouth marketing Word-of-mouth marketing (WOMM), also called word of mouth advertising, is an unpaid form of promotion—oral or written[1]—in which satisfied customers tell other people how much they like a business, product, service, or event. Word-of-mouth is one of the most credible forms of advertising because people who don’t stand to gain personally by promoting something put … Continue reading