Authenticity, for me, is doing what you promise, not “being who you are.” Seth Godin (Wheeler 2009:36) When everybody zigs, zag. Marty Neumeier, Zag (Wheeler 2009:38) A tagline is a slogan, clarifier, mantra, company statement, or guiding principle that describes, synopsizes, or helps create an interest. Debra Koontz Traverso, Outsmarting Goliath (Wheeler 2009:24) A well-chosen …
Components of a Creative Brief. (Stone 2010:31) Stone, Terry L. Managing the design process. an essential manual for the working designer. Beverly, Mass: Rockport Publishers, 2010. Print.
Multi-National United / District 9 / Joana Ferreira / p6.1 2014
Dear Mr. Bowie / Maria Fernandes / p6.2 2015