P2 / References / Typography

7 Essential references for good Typography practice

Designing with Type by James Craig The Elements of Typographic Style* by Robert Bringhurst (applied to the web version) Thinking with Type* by Ellen Lupton (online) Type on Screen by Ellen Lupton Stop Stealing Sheep & Find Out How Type Works* by Erik Spiekermann On Web Typography by Jason Santa Maria Butterick’s Practical Typography by Matthew Butterick (online) * classics Continue reading

Branding / P6 / P6.1 / Typography

Wheeler on Typography in Branding

Typography is a core building block of an effective identity program. Companies like Apple, Mercedes-Benz, and Citi are immediately recognizable in great part due to the distinctive and consistent typographical style that is used with intelligence and purpose throughout thousands of applications over time. A unified and coherent company image is not possible without typography … Continue reading