Components of a Creative Brief. (Stone 2010:31) Stone, Terry L. Managing the design process. an essential manual for the working designer. Beverly, Mass: Rockport Publishers, 2010. Print.
Multi-National United / District 9 / Joana Ferreira / p6.1 2014
Fig. 1 and fig. 2 (Olins (2008) 2010:106-109)
Brand New is a division of UnderConsideration. Its sole purpose is to chronicle and provide opinions on corporate and brand identity work. We cover redesigns and new designs of well-known products, companies, and organizations. Brand New is edited and 99% written by Armin Vit. http://www.underconsideration.com/brandnew
NASA original Graphics Standards Manual available for download A re-edition project of the manual on kickstarter
Typography is a core building block of an effective identity program. Companies like Apple, Mercedes-Benz, and Citi are immediately recognizable in great part due to the distinctive and consistent typographical style that is used with intelligence and purpose throughout thousands of applications over time. A unified and coherent company image is not possible without typography …
A comprehensive resource on color by Jill Morton: Color Matters An article on The Psychology of Color in Marketing and Branding by Gregory Ciotti. An article on Color Theory by Janie Kliever and another one on The Fascinating Neuroscience of Color – And What It Means For Design by Andrew Tate at Design School. An …