Looking Back At 2012’s Best Branding
P5 / P6

Looking Back At 2012’s Best Branding

IT WAS THE YEAR OF THE UNOFFICIAL, UNINVITED BRANDING CAMPAIGN. To find out the biggest trend in branding, look no further than Microsoft’s streamlined parallelogram logo, NASA’s new, out-of-this-world identity, Wikipedia’s morphing mark with 3.2 million possible permutations, and American Airlines’ hyper-cool, retro-styled overhaul. They (and a few others included in this roundup) have one … Continue reading