Choosing Inks for Color Printing – Coated vs. Uncoated
Color / identity manual / Manual de Identidade / P6.1 / p6.4

Choosing Inks for Color Printing – Coated vs. Uncoated

In fact, some designers will go as far as to choose different spot colors for their files, depending on the stock that’s used. PANTONE 710 U don’t really match PANTONE 710 C very well, but PANTONE 185 U does match fairly well. ref source: Choosing Inks for Color Printing – Coated vs. Uncoated + Spot … Continue reading

the corporate identity manual
Branding / identity manual / Manual de Identidade / p6.4

the corporate identity manual

Branding, logo creating, coining of slogans took time and effort. Those sessions paid handsome dividends, because today the company has an expression all its own – so unique that people will make the “connect.” The physical hallmarks of your brand and company mirror excellence, commitment and service. You register and copyright the brand, logo and … Continue reading

Manual de Identidade / P6

Identityworks Tools — Guidelines And Standards Manuals / 6.4

The word ‘Guidelines’ is in fashion, but implies flexibility. I prefer ‘Standards.’ The appearance and exposure of the corporate brand must be constant. In even the most entrepreneurial corporate culture where “all permissions are granted unless expressly denied,” identity must be the great exception, in which all permissions are denied unless expressly granted. Otherwise, chaos … Continue reading