Components of a Creative Brief. (Stone 2010:31) Stone, Terry L. Managing the design process. an essential manual for the working designer. Beverly, Mass: Rockport Publishers, 2010. Print.
Multi-National United / District 9 / Joana Ferreira / p6.1 2014
Dear Mr. Bowie / Maria Fernandes / p6.2 2015
Rekall / Maria Fernandes / p6.2 2015 Armadyne / João Alarcão / p6.2 2015
Fig. 1 and fig. 2 (Olins (2008) 2010:106-109)
Brand New is a division of UnderConsideration. Its sole purpose is to chronicle and provide opinions on corporate and brand identity work. We cover redesigns and new designs of well-known products, companies, and organizations. Brand New is edited and 99% written by Armin Vit. http://www.underconsideration.com/brandnew
1971: Nike logo by Carolyn Davidson A well-crafted logo can be the jewel in the crown of a strong brand identity. It captures the essence of a brand in a few small shapes or letters and can often be deceptively simple, yet it can take hundreds of hours of painstaking craft before it reaches its final …