Components of a Creative Brief. (Stone 2010:31) Stone, Terry L. Managing the design process. an essential manual for the working designer. Beverly, Mass: Rockport Publishers, 2010. Print. Continue reading
Category Archives: Branding
Branding / Codification
Multi-National United / District 9 / Joana Ferreira / p6.1 2014 Continue reading
Stationery / Content
Dear Mr. Bowie / Maria Fernandes / p6.2 2015 Continue reading
Stationery & Transparency
Rekall / Maria Fernandes / p6.2 2015 Armadyne / João Alarcão / p6.2 2015 Continue reading
Wally Olins: Brand Handbook Appendixes
Fig. 1 and fig. 2 (Olins (2008) 2010:106-109) Continue reading
Brand New, Opinions on corporate and brand identity work.
Brand New is a division of UnderConsideration. Its sole purpose is to chronicle and provide opinions on corporate and brand identity work. We cover redesigns and new designs of well-known products, companies, and organizations. Brand New is edited and 99% written by Armin Vit. http://www.underconsideration.com/brandnew Continue reading
Logo design by female graphic designers
1971: Nike logo by Carolyn Davidson A well-crafted logo can be the jewel in the crown of a strong brand identity. It captures the essence of a brand in a few small shapes or letters and can often be deceptively simple, yet it can take hundreds of hours of painstaking craft before it reaches its final … Continue reading
Branding / identity manual / Manual de Identidade / P6 / P6.1 / P6.2 / p6.4
NASA Graphics Standards Manual 1976
NASA original Graphics Standards Manual available for download A re-edition project of the manual on kickstarter Continue reading
Branding / P6 / P6.1 / Typography
Wheeler on Typography in Branding
Typography is a core building block of an effective identity program. Companies like Apple, Mercedes-Benz, and Citi are immediately recognizable in great part due to the distinctive and consistent typographical style that is used with intelligence and purpose throughout thousands of applications over time. A unified and coherent company image is not possible without typography … Continue reading
On color & colour
A comprehensive resource on color by Jill Morton: Color Matters An article on The Psychology of Color in Marketing and Branding by Gregory Ciotti. An article on Color Theory by Janie Kliever and another one on The Fascinating Neuroscience of Color – And What It Means For Design by Andrew Tate at Design School. An … Continue reading
