Branding / P6 / P6.1 / Typography

Wheeler on Typography in Branding

Typography is a core building block of an effective identity program. Companies like Apple, Mercedes-Benz, and Citi are immediately recognizable in great part due to the distinctive and consistent typographical style that is used with intelligence and purpose throughout thousands of applications over time. A unified and coherent company image is not possible without typography … Continue reading

On color & colour
Branding / Color / design / P6 / P6.1

On color & colour

A comprehensive resource on color by Jill Morton: Color Matters An article on The Psychology of Color in Marketing and Branding by Gregory Ciotti. An article on Color Theory by Janie Kliever and another one on The Fascinating Neuroscience of Color – And What It Means For Design by Andrew Tate at Design School. An … Continue reading