Branding Quotes on the Wall (wip)
Branding

Branding Quotes on the Wall (wip)

Authenticity, for me, is doing what you promise, not “being who you are.” Seth Godin (Wheeler 2009:36) When everybody zigs, zag. Marty Neumeier, Zag (Wheeler 2009:38) A tagline is a slogan, clarifier, mantra, company statement, or guiding principle that describes, synopsizes, or helps create an interest. Debra Koontz Traverso, Outsmarting Goliath (Wheeler 2009:24) A well-chosen … Continue reading