Branding / identity manual / Manual de Identidade / p6.4

50 Meticulous Style Guides Every Startup Should See Before Launching

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A brand is like a machine.

It’s made up of lots of little parts that work together to make the whole. When assembling this machine, if you forget a part, or screw it in incorrectly, you risk the machine not working, or worse – breaking all together. So, when assembling your brand-machine, one way to avoid breaking it before you begin is to follow the handbook.

source: 50 Meticulous Style Guides Every Startup Should See Before Launching

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