P6 / References

Branding Terror. The Logotypes and Iconography of Insurgent Groups and Terrorist Organizations

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In a similar way to what happens with consumer goods, the name, slogans, and visual codes of a terrorist group are not only key manifestations of its identity, they also contribute to the reach and influence of the organization. An anecdote that appears in Artur Beifuss’ introduction to the book illustrates the importance and impact of this visual communication. A few years ago, an Italian amateur ­league football club adopted for its players’ shirts the logo of the Lebanese terrorist group Hezbollah, changing its name to ‘Zassbollah’ (a combination of ‘Hezbollah’ and the name of the team’s captain, Luigi Zasso) in the process.

source: http://we-make-money-not-art.com/archives/2014/05/branding-terror-the-logotypes.php

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