Manual de Identidade / P6

Identityworks Tools — Guidelines And Standards Manuals / 6.4

The word ‘Guidelines’ is in fashion, but implies flexibility. I prefer ‘Standards.’ The appearance and exposure of the corporate brand must be constant. In even the most entrepreneurial corporate culture where “all permissions are granted unless expressly denied,” identity must be the great exception, in which all permissions are denied unless expressly granted. Otherwise, chaos … Continue reading

Branding Terror. The Logotypes and Iconography of Insurgent Groups and Terrorist Organizations
P6 / References

Branding Terror. The Logotypes and Iconography of Insurgent Groups and Terrorist Organizations

In a similar way to what happens with consumer goods, the name, slogans, and visual codes of a terrorist group are not only key manifestations of its identity, they also contribute to the reach and influence of the organization. An anecdote that appears in Artur Beifuss’ introduction to the book illustrates the importance and impact … Continue reading

KRAFT
News

KRAFT

Kraft é um projecto de investigação sobre os livros de artista e a publicação de autor em geral. Será composto por um arquivo online, uma publicação periódica e pela organização de conversas, encontros e workshops relacionados com o tema. O projecto começará por fazer um levantamento do contexto português e irá depois seguir as pistas … Continue reading