Any graphic design project needs a detailed design brief. A couple of reasons:
It ensures the client knows exactly what s/he wants to achieve.
It acts as a point of reference for everyone involved.
This means less time (and money) is spent on the result. The more information a client provides from the outset, the more value for money s/he will receive from the graphic designer.
Here are some valuable tips for writing graphic design briefs, kindly provided by Sharon Hayes of Round Box Design. Sharon has a wealth of experience and has worked as a graphic designer since 1994.
Without an accurate, clear and concise design brief, you might as well be designing in the dark. Without good direction, you’ll find it almost impossible to create designs that are on brand, on budget, and tailored to your client’s target market. In this article, I’d like to suggest and discuss 10 questions to ask your clients that will help you produce good design briefs.
A design brief is a written document for a design project developed in concert by a person representing the business need for design and the designer. The document is focused on the desired results of design – not aesthetics. Design briefs are commonly used in consulting engagements, when an independent designer or a design agency executes a design on behalf of a client. They are less common when the designer is in-house.