Branding / P6

Carina Hinze and Gilmar, Wendt & Co rebrand The British Safety Council

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Health and safety gets a bit of a bad rep in the UK, so much so that it’s become a “hilarious” shorthand for incredulous tabloid journalists writing about the so-called nanny state. “They don’t want us to die! Bl**dy nanny state.” So when the British Safety Council decided to rebrand, it charged Carina Hinze and Gilmar, Wendt & Co with modernising its look and feel under the banner of “helpful simplicity.”

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via http://www.itsnicethat.com/articles/carina-hinze-gilmar-wendt-and-co-british-safety-council

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