Article / Branding / P6

Repositioning of the SEGA brand

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As a SEGA admirer I decided to work on this beautiful brand.This is my These project
for my last year in school. SEGA used to be a key player on the market 15 years ago,
but today is but a shadow of its former self. That is why after an analysis of what had made
its success I tried to reposition it on the current market.I designed a new visual identity,
a new brand communication as well as a new way to unite brand followers.

via branding served, postado originalmente pelo césar marques em 2012.

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