P5 / P6

Looking Back At 2012’s Best Branding

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IT WAS THE YEAR OF THE UNOFFICIAL, UNINVITED BRANDING CAMPAIGN.

To find out the biggest trend in branding, look no further than Microsoft’s streamlined parallelogram logo, NASA’s new, out-of-this-world identity, Wikipedia’s morphing mark with 3.2 million possible permutations, and American Airlines’ hyper-cool, retro-styled overhaul. They (and a few others included in this roundup) have one thing in common: They’re the hypothetical musing of designers who weren’t actually commissioned for their rebrands; rather, they forewent the high fees big firms command for such jobs (and the difficult clients and briefs that come with them) to fully flex their design muscles and generate the kinds of identities that can result only from creative carte blanche.

source: http://www.fastcodesign.com/1671521/looking-back-at-2012s-best-branding

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